Thursday, July 22, 2010


But every once in a while, with just the right ad campaign, a small independent feature can make a big impact on the week's box office. And no, I'm not talking about Legendary Pictures' Observe and Report, although it is legendary in its own right. No, it's Inception, the big debut this week. I mean, let's face it! Who cares about The Sorcerer's Apprentice? Not even Jay Baruchel, the film's Percy Jackson, if you will. This is his 3rd film this year, what does he care.

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