...figures

Well, Universal did just about everything they could: wall-to-wall adverts on the TV, releasing the film in a relatively uncrowded weekend... maybe that's it.  Maybe everyone's gone to the Super Bowl already.  But they decided to dump their kids off at the more reliable Kung Fu Panda 3 instead.  No, no one wants to take what they perceive to be the broccoli / medicine equivalent of the cinema, and they can tell, too.  I mean, everyone loves the Hemsworth twins but they somehow knew to stay away from Rush, for one.
But now that everyone's a semi-professional videographer these days, maybe it's not so bad to reflect on the way images used to be manufactured and distributed... but I'm getting into my review a little bit here.  Time to just focus on the horse race aspect.  Alas, the people spoke, and they decided they'd wait to just get the Blu-Ray of the Coen's seventeenth directorial effort, Hail, Caesar!  I just may have to sign up for IMDb Pro to find out what all they've got in the pipeline... oh, right.  For one, there's Suburbicon that Clooney's going to direct.  Maude Lebowski's returned to the fold, so to speak!
We've got two other debuts that Panda 3 wasn't able to deny entrance in the Top 10 this week.  At #5, it's Nicholas Sparks' latest... At #6, the oversaturation of zombies in the movie marketplace... actually, movies, TV, and novels, it's the latest example of the present chewing up and spitting out the past.  First, we had Abraham Lincoln: Vampire Hunter.  Now we've got Pride and Prejudice and Zombies.  Or, if you want the prestige of the plus sign, Pride + Prejudice + Zombies.  You know, like Flesh + Blood and Romeo + Juliet.  I really just don't get it.  I guess it's like how those who failed at spelling bees grew up to become titans of the business world developing phrases like "Tumblr" and "Artic Blue."  Now the trend is to warp the minds of all Comp. Lit. teachers everywhere.  Soon we shall be completely flooded with books like "Alexander Fleming vs. Ebola" or "Harriet Tubman: Hip Hop Star."  It's kinda fascinating to watch.